Starting State

New domain. DR 4. Zero non-branded traffic. Product pages ranking for nothing. No content strategy in place.

Technical + Content Audit

Identified: thin product pages, no internal linking structure, cannibalised keyword targets across 3 URLs, missing schema markup.

Link Building

Link Building Strategy

Targeted DR40+ finance and crypto publications via digital PR. Pitched data-led angles around tax deadline stories and HMRC/IRS rule changes.

Content

Content Cluster Strategy

Built 3 topic clusters: (1) crypto tax by country, (2) DeFi tax treatment, (3) NFT disposal rules. Pillar pages supported by 4 subtopics each.

On-Page

On-Page Optimisation

Rewrote product page title tags and H1s. Consolidated 3 cannibalising URLs into 1. Added FAQ schema to 6 pages. Fixed internal linking to push equity to product pages.